September 2024

Brand Revamp

PATRICKS

Date

September 2024

Timeline

4 Months

Client

PATRICKS

Industries

Health, Technology

A cohesive identity for a premium, performance-driven brand.

PATRICKS is an award-winning luxury men's hair and skincare brand, founded in 2005 by Patrick Kidd and Aimee Kidd in Sydney, Australia, with formulations developed by chemists in Miami and stocked in over 300 stores worldwide, including Selfridges, Kith and Harrods. Office of Joe Diver was brought in to elevate the brand's identity, bringing together a wide range of high-performance products under one cohesive, premium visual language, while giving the brand a fresh, unexpected perspective to work from.

Photography: Jack Hanrahan
Videography: Kaif
Talent: Hercules Nicolaou

Services

Delivered

Identity
Digital

In pursuit of the highest standard in grooming.

PATRICKS came to Office of Joe Diver not just for an identity, but for the small details that build a world-leading one. Every piece of collateral was considered, down to assets like these stationery pieces.

Suisse Int'l was chosen as PATRICKS' primary typeface, and now forms the new logotype too. Rooted in the International Typographic Style that emerged from Basel and Zürich in the 1950s, it carries the same objectivity and precision the movement was built on, staying clean and legible even at the smallest sizes. Set in all caps, it also does double duty as micrographic and decorative typography throughout the compositions, giving the system a sharper, more graphic edge without ever needing a second typeface to do it.

A monochrome palette was curated to reflect the visual tone the brand has already built its equity on, with black, greys, and white forming the core of the system.

Previous project
Identity, Digital
#Property
2025.08.20
Rebrand
↗ See project
Corker Brothers
A new visual language for an industry set in its ways.

Corker Brothers is a property development company based in Tunbridge Wells, founded by brothers Harry and Oliver Corkery. As young founders entering an industry that had largely looked the same for years, they set out to do things differently, presenting themselves through founder-led content across social media rather than the traditional, distant image the industry was used to. Office of Joe Diver built a new visual identity to match: contemporary in feel, yet rooted in the same heritage and tradition the industry has always valued, a balance built to speak to a younger audience discovering the industry for the first time, while still resonating with the more established clientele Corker Brothers serves.

Brand Strategist: Jack Dyson
Videography & Photography: Max Beishon
Next project
Campaign, Digital
#Sport
2026.04.12
Chelsea v Man City
↗ See project
Premier League
A sub-identity built to make one fixture feel like an event.

For Manchester City vs Chelsea in the 2025/26 season, Office of Joe Diver built a sub-identity that slots into the Premier League's existing system while carving out a distinct feel of its own, designed to make one fixture stand out across a packed calendar. The brief called for something sleek and clean, adaptable across every platform it would run on.